The Battle of the Big Thinking is upon us.
If the twittersphere is anything to go by, lots of very smart people are pumped up for it.
We’re rooting for Justin Basini (www.basini.com) who’s got an idea that blows us away. Not for it’s size, but for it’s potential impact. He’s getting into a topic very close to our hearts, and not far from what we try to do. Just far better articulated.
Sadly we’re not able to be there to support but wish everyone going the best of British, and hope the biggest and best thinking wins out.
Which is also the reason for this blog. We think we might have had a good idea on how to make it even better.
There’s 20 or so very clever people tomorrow. And about 200 people going to watch.
If we assume the 20 people have already spent 1/2 day each at least on their ideas, we’re already talking 30 days of very clever people’s time for the speakers in preparing and attending the event. Assume their time is worth about £1000 a day on average, you’ve got £30,000 just there.
Add to that the 200 days of other very clever people’s time for the day and the entrance fees they’ve paid. That’s another £120,000 in money alone.
Which got us thinking. We’ve got 220 clever, passionate people. With skills from all areas of marketing. And a budget of around £150,000 (in time/cash). You can do a LOT with that. And more than just talk. You can create something tangible. Something that could have a real impact.
So our idea is simple. What if next year we got the same time/money on the table, but decided to create something with it? Pick a theme. A topic. A cause. And come up with a solution. Something that makes a difference.
We can’t wait to hear how it’s gone. And for anyone who’s involved in organising this event, or others similar, we’re prepared to help design and run a day that could do something along these lines. For free.
So if you’re interested, let’s start the conversation now. And let’s turn the big thinking into some big doing!
love it. can you please make sure us folks abroad can get involved as well…
Comment by cheekycarlitos — November 26, 2009 @ 9:30 am
Hi, I am the Publishing Director of Campaign – the lead brand that hosts the BOBT – let’s talk – please email/phone me ASAP (07973 69 00 55)- I look forward to meeting you.Rachael
Comment by Rachael Stilwell — November 26, 2009 @ 10:19 am
This is a really interesting idea. It reminds me a little of the ‘Planning For Good’ initiative that was around a while back and started to do some good stuff. I’d be interested to be involved in some way if I can help, and am curious to know how your conversation with Rachael went…
Comment by neilperkin — November 30, 2009 @ 9:24 am