Click on the image above for the original piece that’s inspired us to try and get a sports brand to tackle a massive opportunity!
In short, this is a bit of a different kind of post for us – more a fledgling idea we’ve been playing with for a while. With all the running we’re doing (Pipeline have signed up en masse to do the Cardiff Half Marathon in October!), we think there’s a big unmet need for one of the running brands to tap into to create some real game-changing sports innovation. We think there’s a mission to be had in supporting individuals and groups across the nation to get more active in fun way!
The basic idea is based on combining the motivational needs that joggers and runners face and thinking about them in a holistic way. Think digital tools meets personal coaching meets entertainment – there’s some good stuff out there already tackling bits of the jigsaw – addressing parts of the problem. But there’s no-one out there (yet) pulling it all together and making it easy, fun and rewarding to get out and about and enjoy running.
Have a read and let us know what you think. If anyone knows the people in any sports brands working on this sort of thing, please put us in touch. We’d love to come along and discuss this idea some more to see if we can help turn it from concept into commercial reality.
Please forward on, retweet, comment and chuck in anything else you’d like to see and we’ll see if we can get a project going on this! Watch this space 