
I’ve just been in the mountains.
Every morning I’d look out of the window to see what the weather was doing.
Very occasionally I’d know it would be a good day.
But most of the time it would change. Very quickly.
Making planning almost impossible.
2012 will probably be a bit like that…
Patches of uncertainty, turbulence and disruption.
Interspersed with flashes of hope, progress and opportunity.
So instead of writing detailed business plans, loaded with assumptions.
We set out 10 big things we’d like to do in the year.
Making our goals public.
Open to everyone.
Just in case you can help, or would like to get involved
We’ll definitely report back on how we get on.
So, without any further blah, here’s what we’re having a crack at this year…..
1. Set up more ‘speriments that link up the big and small
Bring an experimental approach connecting up big organisations and small social innovators making small bets and learning by doing
2. Do more ‘nature’
Establish an imaginative and meaningful way to ‘get’ nature into our work with organisations as both a catalyst and guide for accelerated thinking and doing
3. Take ‘Good for Something’ out of beta into action
Get 5 or more organisations to do Good for Nothing, supporting and growing the community and making GFN more financially self-sustaining
4. Expand impact of GFN community as a disruptive force for good
More people, more places (UK and maybe beyond?), more investment via development of local chapters, a fund and a toolkit for making GFN go off…
5. Build a web platform to support the Good for Nothing community
Iterate our way to making the whole GFN experience work as well online as it does in the gigs…and have a bigger impact from start to finish
6. Evolve 50/50 into an open learning platform for collaborative experimentation
Partner with a technology business to translate 50/50 into a new product and approach to build community around purposeful innovation
7. Go on some Good (Ad)Ventures
Prototype ways of taking stake and ownership in the development and growth of high potential social businesses – put our money where our mouth is…
8. Have more ‘hands in the air moments’…
Get GFN going at a festival and/or on a beach and/or at our own ‘rave’….
9. Make a tool to measure our (and other’s) impact
Balance, purpose, empathy, collaboration, action - find a smart way to track, learn about and share what’s most effective over time
10. Lean into uncertainty and discomfort
Take on missions that challenge us as individuals and as a team, pushing our comfort zones, tackling tension and learning new stuff

Here’s a photo from the mountains about 3 hours after the shot at dawn.
Isn’t it amazing when the darkest mornings turn out to be the best days?

